The Hard Truth
Here are some of our thoughts about what we see, what we do and what we believe.
Short, sharp, to the point and sometimes even unpopular.
Welcome to The Hard Truth
Welcome to The Hard Truth. We’re strategists. We’re not bloggers. For a multitude of reasons, we’ve never taken to the internet to capture our thoughts and put them out into the ether. Lucky for you… that’s about to change! We always thought, “who would want to read...
What on earth is an Archetype?
Ready…. Go. We use Archetypes - a LOT - and people always ask, what on earth …? Jungian Psychology describes archetypes as “collectively inherited unconscious ideas, patterns of thought or images universally present in individual psyches” Did you get all that?...
Beyond the Why
Don’t get us wrong – we love Simon Sinek and the fact that he has brought the deep need of understanding the WHY to people and businesses alike. It is one of the most important things that we believe brands can unlock for more meaning and success. What we also believe...
How many meetings did that take?
Ahhhh let us guess… You are about to go into meeting number 7 about that thing - that marketing thing that is due really soon and you know that you’re about to talk for 45 minutes to an hour in circles (again), no decision is going to be made (again) and when you get...
Are you really looking for a story? Or just your next campaign?
We hear it a lot – “We need a story.” Or “What’s our narrative?” And it’s true – yes, we believe you need one. Where we see some of the most promising brands being held back is when they think they are looking for a Brand Story, but all they are really searching for...
Is your Brand Schizophrenic?
Firstly – let us say, that we dislike our use of the word “schizophrenic” here – immensely. We simply have not yet found the word to describe as strongly how we feel about how easy it is for brands to show up this way in the marketplace. How is your brand showing up?...