Ahhhh let us guess…
You are about to go into meeting number 7 about that thing – that marketing thing that is due really soon and you know that you’re about to talk for 45 minutes to an hour in circles (again), no decision is going to be made (again) and when you get to meeting number 13 of the same project/question/approval someone is going to steam roll the decision because you’re on a deadline. (Cue 80% of people involved to not agree or be aligned to the ultimate decision made, and throw in an eye roll or two for good measure)
Yep. We get it. We’ve been there.
In meetings, what people want is their idea to “win”. They have the best idea and that’s the idea that should be rolled out. The multiple meetings become this individualistic, political tug-o-war on basically who wears who down first. (Generally speaking, of course)
So, let us tell you how you can fix that.
As we mentioned in this previous post, here at Tenacia we work with Archetypes and human psychology to humanize brands.
When you understand and humanize your brand on a deep level, your ‘filter’ for how business decisions are made becomes very, very different.
Imagine walking into a meeting and knowing that the questions are no longer “What does John think?” or “What does Claire think we should say to our customers?” – this is one of the reasons why you’re up to your 11th meeting. With your Brand Archetype, the filter becomes;
“What would the Brand say?”
“Would the Brand say it like that?”
“Would the Brand actually sponsor them?”
“How would the Brand say that to that segment/customer?”
The more you humanize, the more you can cleanly strategize – and you can only begin to do this through the power of Archetypes and Archetypal Branding.
Archetypes unlock new language, new vocabulary, it becomes the compass of your brand which means efficiency, less personal bias, appropriate brand messaging, strong marketing and communications… the benefits just keep rolling.
Are we biased? Yep. Do we know it works? Yep. Could we talk about this stuff forever? Yep. Want to join us? Yep.
I like this one. This is such a smart approach.